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Since 1923
TAKE CHARGE OF QUALITY
The α5 AI Processor 4K Gen6, delivers a truly powerful experience that's tailored to fit your preferences.
REDEFINE SCALE OF 4K
Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.
AI SOUND PRO
Rich audio immersion. AI Sound Pro's deep learning algorithms enhance sound by converting 2 channels of audio into 5.1.2 virtual surround, so you enjoy full sound for all the content you love. Sound settings are automatically adjusted based on what you're watching, for an exceptional audio-visual experience.
86"UR80 feature α7 AI Processor 4K Gen6
UR78, UR73 feature virtual surround 5.1 up-mix.
AI BRIGHTNESS CONTROL
AI Brightness Control ensures the perfect brightness level for any environment, adapting to brightness by surrounding ambient lighting.
SEE UHD TV ON A WHOLE NEW SCALE
Experience your favourite content up-close with an ultra-big 4K UHD TV.
THE PERFECT FIT FOR FULL SOUND
Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.
55UR81006LJ
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